The GenAI Revolution in Advertising
86% of ad buyers now use GenAI for video creation. This has democratized high-end video production — what once required expensive studios is now accessible to any brand.
Personalization at Scale
Brands create hundreds of personalized variations in seconds:
Visual personalization
Different imagery for different audience segments.
Voiceover variations
Multiple voice talents, languages, tones.
Promotional variations
Different offers by location, time, audience.
Neighborhood targeting
Local stores, landmarks, weather.
Omnichannel 2.0
AI analyzes cross-device signals in real-time. Mobile, CTV, DOOH work in sync:
- +34% brand engagement from synchronized campaigns
- Retail Media integration — $69.33B in 2026
- First-party retail data connects to CTV for measurable outcomes
Metadata Requirement
AI creative personalization needs contextual metadata to match creative to viewing context:
Content context
Genre, mood, tone of surrounding content.
Viewing context
Time of day, device, location.
Audience signals
Interests, demographics, behavior.
Brand safety
Content appropriateness for ad.
EPG Service Solution
Implementing AI creative?
EPG Service provides contextual metadata for AI creative matching: genre, mood, audience fit, brand safety signals.
Get in Touch