Beyond Clicks and Impressions
The industry is shifting from impressions/clicks to outcome-based models. Success is now measured by consumer response, not platform metrics.
Attention-Based Metrics
Time-in-view
How long the ad was actually visible on screen.
Creative resonance
How well the creative matches viewing context.
Contextual alignment
Relevance of ad to surrounding content.
Brand recall
Viewer's ability to remember the brand.
ACR + Attention Data
Automatic Content Recognition (ACR) combined with attention data proves real outcomes:
- What content was playing when ad appeared
- Whether viewer was actively watching
- Correlation between exposure and action
- Cross-device attribution
AI-Optimized Bidding
25% of all video campaigns are now planned entirely by AI:
Attention-adjusted bidding
Pay more for high-attention placements.
Real-time optimization
AI adjusts spend based on engagement.
Outcome prediction
Predict conversions from attention signals.
Creative rotation
Test and optimize creative automatically.
EPG Service: Measurement Foundation
Attention measurement requires content-level metadata — what was showing, when, in what context.
Need attention measurement?
EPG Service provides content-level metadata for attention measurement and attribution: what was showing, context, timing.
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