FAST 10 min
FAST Channels in 2026: From Quantity to Quality and Monetization
FAST channels grew 21% in 2025 (1,960+ channels). The trend shifted to yield management era — who controls screens wins.
Jan 8, 2026
Read
EPG Service Knowledge Base
Blog
Articles about EPG, TV metadata and integration technologies. Practical guides and technical deep-dives.
Filter by topic:
All Articles
Operators 9 min
Deutsche Telekom, Virgin, Rakuten: Operators Massively Launch FAST
Traditional pay TV operators are massively integrating FAST. Deutsche Telekom launches 40 channels for FIFA 2026.
Jan 15, 2026
Read
CTV 10 min
CTV Advertising Will Surpass Linear TV by 2028
CTV ad spend: $38B in 2026 (+14% YoY). By 2028 will surpass traditional TV. Programmatic buying requires program-level metadata.
Aug 8, 2025
Read
AI 11 min
AI is Changing CTV Advertising: Personalization, Shoppable Ads, Attention
86% of ad buyers use GenAI for video. Hyper-personalized creative at scale, +53% conversions from shoppable ads.
Sep 22, 2025
Read
Discovery 9 min
Content Discovery Crisis: 14 Minutes Searching, 1 in 5 Gives Up
Viewers spend 14 minutes searching for content, 18-29% give up. How rich metadata solves the discovery crisis.
Apr 18, 2025
Read
AI 8 min
AI Semantic Search Will Replace Keyword Search in OTT
2026 is the year of semantic & intent-based AI search. Search by mood and intent, not keywords.
Jan 22, 2026
Read
Metadata 10 min
Metadata Becomes Product Layer: Discovery, Personalization, Automation
Metadata is not a utility function, but a product layer enabling discovery, personalization, rights monetization.
May 12, 2025
Read
AI 9 min
AI Rights Management: From Spreadsheets to Automated Extraction
Molten Cloud + CW Network: AI reads PDF contracts and creates rights database in minutes. EPG integration for scheduling.
Dec 18, 2025
Read
Integration 10 min
Unified Data Visibility: From Production to Distribution and Monetization
2026 is the year of unified data visibility. Data from production, distribution, business systems must be connected.
Jan 29, 2026
Read
Personalization 10 min
From Recommendations to Agentic Orchestration: AI 2026
Transition from passive recommendations to agentic AI: system makes micro-decisions automatically. +24% retention.
Feb 3, 2026
Read
GenAI 9 min
86% of Ad Buyers Use GenAI: AI Democratized High-End Production
By end of 2026, 40% of all CTV advertising will be AI-generated. Brands create hundreds of variations in seconds.
Nov 5, 2025
Read
Sports 8 min
Sports in FAST Doubled: 220+ Channels and FIFA 2026 as Driver
Sports FAST channels doubled to 220+. Deutsche Telekom launches FAST for FIFA World Cup 2026. Real-time EPG critical.
Feb 7, 2026
Read
Platforms 9 min
OS-Level AI Determines What We Watch: 75% on Power Shift
75% of executives: AI assistants on Samsung, LG, Google TV determine which shows appear on home screen.
Jul 14, 2025
Read
Measurement 8 min
Attention Metrics Replace Impressions: Time-in-View as New KPI
Industry moves from clicks/impressions to attention-based metrics. ACR + attention data prove real outcomes.
Oct 10, 2025
Read
Attribution 9 min
Cross-Device Attribution: Metadata Links CTV to Mobile Conversions
CTV as upper funnel anchor. Halo Effect: TV exposure increases mobile engagement. Gracenote IDs enable measurement.
Jun 25, 2025
Read
Basics 8 min
What is EPG: Complete Guide to Electronic Program Guide
EPG (Electronic Program Guide) — electronic TV schedule. Learn how EPG works, data formats, and integration.
Jan 15, 2025
Read
Integration 12 min
EPG for IPTV: Integration Guide
Step-by-step guide to integrating EPG into IPTV systems. XMLTV format, middleware setup, common issues.
Feb 28, 2025
Read
Technology 10 min
XMLTV Format: Structure, Fields, Examples
Technical reference for XMLTV format. XML file structure, required and optional fields, validation.
Mar 20, 2025
Read
Have Questions?
Contact us — we'll help with technical details and find the optimal solution for your needs.
Contact Us