The Content Discovery Problem
With 11 streaming services per household (7 paid, 3.8 free), finding something to watch has become a major pain point. The industry calls it the "content discovery crisis".
The Numbers
Why Recommendations Fail
Incomplete metadata
Basic genre/cast isn't enough for matching viewer preferences.
Platform silos
Each service has its own recommendations, no cross-platform discovery.
Promotional bias
56% of viewers say recommendations are "just promos for new shows".
Missing context
No understanding of mood, intent, or viewing context.
How Metadata Solves Discovery
Rich metadata enables effective discovery:
- Mood tags — what emotional experience the content provides
- Theme descriptors — beyond genre: "underdog story", "found family"
- Audience fit — who will enjoy this content
- Similarity vectors — "if you liked X, you'll like Y" connections
EPG Service Solution
Descriptive metadata
Rich descriptions, plot summaries, themes.
Mood & tone tags
Emotional classification for better matching.
Celebrity data
Cast, directors, creators for affinity.
Universal IDs
Cross-platform content identification.
Struggling with discovery?
EPG Service provides enriched metadata for better search relevance, recommendation algorithms, and click-through rates.
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